AIMGEO Index Report
Purdue University
purdue.edu
Visibility in AI answers across six discovery dimensions: Programs, Affordability, Online options, Local presence, Outcomes, and Reputation.
Rendered: 11/18/2025, 4:16:52 PM
AIMGEO logo

Overall Score

62/100
Confidence: measured-lite
You’re in the Competitive tier with strong General Reputation & Online & Flexible Options; Local Presence & Academic Program Discovery are holding the score back.

Band ? Band
Four-tier ladder: Emerging → Developing → Competitive → Leading.

Competitive
Strong signals; tighten structure & proof
EmergingDevelopingCompetitiveLeading

Dimension Scores

Six weighted factors students care about.
Academic Program Discovery ? Academic Program Discovery
How clearly programs are findable and explained for prospects.
30
Aid and Cost
60
Online & Flexible Options ? Online & Flexible Options
Evidence of online, hybrid, and asynchronous study pathways.
90
Local Presence ? Local Presence
Schema + maps + NAP consistency that drive near-me answers.
35
Student Outcomes & Transfer ? Student Outcomes & Transfer
Published outcomes, placement, salaries, and transfer clarity.
90
General Reputation ? General Reputation
Third-party mentions, rankings, and review signals.
100

Visibility Signals

Machine-readable proof (schema, maps, directories, reviews).

Structure

Program schema (EOP) ? Program schema (EOP)
EducationalOccupationalProgram JSON-LD on program pages.
✗
Aid FAQ schema ? Aid FAQ schema
FAQPage schema on financial aid pages to answer top questions.
✗
Online signals ? Online signals
Explicit, crawlable pages for online/hybrid/asynchronous modes.
✓

Location

Address schema ? Address schema
PostalAddress and Geo coordinates in schema.org markup.
✗
Google Maps link/embed ? Google Maps link/embed
Prominent GBP link or embedded map on contact/visit pages.
✗
On-page count ? On-page count
Number of on-site references to your Google Business Profile(s).
✗

Reputation

Directory profiles referenced ? Directory profiles referenced
Recognized third-party profiles cited on site (e.g., Scorecard).
2
Reviews present ? Reviews present
Presence and quality of student/parent reviews and ratings.
✗

Local Discovery Readiness

These factors influence your Local Presence score.
✗
Campus address is not exposed in schema.org markup. ? Address schema
PostalAddress and Geo coordinates in schema.org markup.
✗
No Google Maps embed/link detected on contact/visit pages. ? Google Maps link/embed
Prominent GBP link or embedded map on contact/visit pages.
✗
Phone number is not encoded in schema markup. ? Telephone (schema)
Institution phone encoded in schema.org (ContactPoint/telephone).
✗
Latitude/longitude coordinates are missing. ? Geo coordinates
Latitude/longitude for locations (GeoCoordinates schema).
⚠
External directories are referenced in client-side scripts, limiting crawlability. ? External directories (client-side)
Directory links rendered via SPA scripts—often less crawlable.

Strengths

  • Affordability & Aid
  • Online & Flexible Options
  • Student Outcomes & Transfer
  • General Reputation

Gaps

  • Academic Program Discovery
  • Local Presence

DIY 90-Day Plan

  1. Add EducationalOccupationalProgram JSON-LD on top programs (MBA/Nursing) with outcomes + admissions steps.
  2. Add FAQPage schema to /financial-aid; link from priority programs.
  3. Add PostalAddress + geo + Google Maps embed on /contact or /locations.
Implementing these steps improves your AIMGEO Index and raises visibility in AI discovery. Ready to go deeper? Contact us.

Definitions & Resources

Quick references used in this report.

Methodology (Backed by Research)

The AIMGEO Index weighs verifiable signals (schema, listings, outcomes evidence, and reputation) across leading AI engines to produce an objective benchmark for AI Search visibility.